Have you ever heard a man in your workplace utter these phrases?
- I was once told to come to a meeting just to look pretty.
- People think I’m bossy when I have an opinion.
- I shouldn’t say I’m sorry but I do it all the time.
- My boss said I didn’t look the part of a leader.
The answer is likely “no.” Now picture yourself or another female colleague saying them – sadly that’s a bit easier to visualize.
Take two minutes to see what it looks like when these words come from men:
The saying goes that a picture is worth a thousand words. For this video the winning combination is the words AND the images. The concept is simple – men reading words written by women – but the message is so much more powerful.
This video is part of a campaign developed by the international advertising agency, TBWA, that focuses on gender equality in the advertising industry. What started as an internal initiative has become a multimedia campaign called Take the Lead (#TakeTheLead2020). As the program developed TBWA said, “we discovered that as long as women’s issues remain women’s issues, only women will care.” They are now committed to making women’s issues everyone’s issues.
Like TBWA, we at Progressive Women’s Leadership believe that both women and men need to work together to bring about change in the workplace.
How did you react? What quote resonated the most with you? Please share your thoughts in the comment section below.